Truthfully it's been a while since a commercial moved me this way. So that I had to immediately rewatch it. Twice. So that I'm thinking about it hours and days after I first saw it.
It's no surprise that P&G excels at bringing brands to life, no matter the category or the tone - think of recent Tide or Old Spice or Pampers commercials.
But their talent and skill is really evident in ads like this continuation of the Olympic Thank You Mom campaign. It spans across brands and extends beyond mere product demonstration or benefit displays.
In just 2 minutes, you are moved to your core. More I would say if you're a parent. And it's not because they took obvious moments between a mother and her child and put it on display in a cliched way. It's because they understand the smallest details of human emotion and motivation. They make us believe and remember our childhoods and our parents and our children. They make us feel noble for our efforts and inspire us to do more.
And I can't say it's a fluke - their previous spot aired before the last Summer Olympics and was just as impactful and poignant.
Overall, I would say this is among the best of the best. From the basics of casting and storyline to the details of the incredible original score, the impecable acting and perfect editting. Across the board this commercial knocks it out of the park.
But none of that stuff really matters. Because you watch it and forget you're even watching a commercial.
And that's what success feels like.